January 12th, 2011 // 11:48 pm @ Dan Dement
I wanted to kick-off our regular posts with a quote from brand marketing guru (and one of my personal career-related heroes) Tom Peters. Shortly after the birth of my first child (I now have two!), the essence of this quote triggered a thinking process that would evolve into Chief Parenting:
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
In my near two decades of corporate and personal brand management, one common factor stands out among the leaders of successful businesses, organizations and movements: Each and every one of them seized control of their unique strengths and established an unwavering personal brand.
These leaders knew and fully understood who they were; and they kept their eye on the prize and let nothing stand in their way of achieving their dreams to fulfill their personal brand value proposition.
I encourage you to read a little bit more of what Peters has to say on the topic in his original 1997 Fast Company article. Then, please share your thoughts with us on how introducing this concept to our kids at the earliest age possible just might benefit them to seize control of their unique strengths and establish an unwavering personal brand to achieve their own desired successes in life.
Have a great Chief Parenting day!